Why Your Churn Metric Is Lying to You
Two companies can report the same 5% monthly churn and be in completely different amounts of trouble, depending on who's actually leaving.
Field notes on AI, automation and growth from the team that builds these systems for clients — case studies, playbooks and the occasional strong opinion.
Two companies can report the same 5% monthly churn and be in completely different amounts of trouble, depending on who's actually leaving.